On January 30, 2008, an accompanying music video for the song premiered on Myspace. People could make donations through the site to support the Natural Resources Defense Council (NRDC). Upon release, the band launched a website, called, to provide information about environmental issues and ways to participate in environmental activities.
Thirty Seconds to Mars released " A Beautiful Lie" as the fourth and final single from their second album of the same name in December 2007. Lead vocalist Jared Leto filmed a music video for the song in Greenland, which has been credited for raising public awareness of global warming and green politics. It was enclosed as a digipak made of environmentally friendly material. To the Edge of the Earth was conceived in support to the environmental campaign which Thirty Seconds to Mars began with the release of their single "A Beautiful Lie" (2007).
The photography for the release was handled by Jacques Descloitres from NASA, who provided satellite images of the Arctic Circle. The two-disc set includes three different recordings of the band's track " A Beautiful Lie" and a DVD featuring two versions of the song's music video. To the Edge of the Earth is a limited edition extended play (EP) by American rock band Thirty Seconds to Mars, released in the United States on Maby Virgin Records.
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